We are officially joining forces with the global icon of drift culture, Mad Mike Whiddett, for a massive, multi-year collaboration!
From his roots in motocross to shattering records as the fastest rotary-powered driver in Pikes Peak history, Mad Mike is a master of automotive chaos. Whether he’s debuting the insane 1,000hp rotary “MADMAC” McLaren drift hypercar at Goodwood or sliding alongside F1 machinery, Mike constantly redefines what is possible on four wheels.
Now, INNO Models is stepping into his world. We are bringing his boundary-pushing energy straight into the palm of your hand with an exclusive line of premium diecast models. This is a celebration of raw horsepower, rotary engines, and miniature perfection.
This is only the beginning of a massive journey together.
Are you ready for what’s coming?
